A few weeks ago a friend contacted me about doing some product shots for Halo, Purely for Pets, a company co-owned by Ellen DeGeneres. As a vegetarian, I was at first slightly apprehensive; would it involve opening tins of meaty goo (imagine that under hot studio lights)? I did some research on the company, it’s philosophy and product lines. Halo’s mission: to provide people and their pets with honest information and wholesome products to better the lives of animals and the people who love them. I then read that Halo, Purely for Pets evolved from three guiding principles: balance, nature and love. I was SO impressed by this, I couldn’t help but enthusiastically get to work!

My brief was to create product pack shots and then, having a free hand, create some shots that highlighted the ingredients used in the products. Having read the ingredient lists, I discovered Halo, Purely for Pets is much, much more than your average pet food & pet treats! Heck, there are EVEN VEGETARIAN dog treats (see last photo: pumpkin and peanut biscuits)!!! I also discovered the other amazing ingredients they put into their pet products. For example, NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken not only contain chicken, but also rolled oats, pumpkin, tomatoes, apples, sweet potatoes, cranberries, split peas, carrots, green beans, green bell pepper, celery and parsley - a vegetarian’s paradise!!!

This also got me thinking about my own pets. The dog I owned as a child who loved nothing better than to sneak into our vegetable garden and eat carrots directly out of the ground, or who loved to eat apples down to the core. Come to think of it, I don’t think there was a vegetable my dog didn’t like! Remembering all of this endeared me to Halo, Purely for Pets even more!

For more information about Halo, Purely for pets, check out their site, follow them on twitter, read about Halo Purely for Pets news via their blog, including this article which includes my photo of NEW Liv-a-Littles® Healthsome Well-Being™ treats with chicken & cheese, announcing this has been featured in h Magazine.

Pack shot of all Halo, Purely for Pets Liv-a-Littles® treats	Pack shot of Halo, Purely for Pets Spot’s Stew
NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken. Ingredients also include apples - yum!	NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken. Also made with green bell peppers, celery and tomatoes.

NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken (and parsley).

NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken made with oats, cranberries and split peas.

NEW Liv-a-Little® Healthsome™ dog biscuits with real chicken, noticably made with oats.

NEW Liv-a-Littles® Healthsome Well-Being™ treats with chicken & cheese. Also see Halo Purely for Pets Blog

NEW Liv-a-Littles® Healthsome™ dog biscuits/vegetarian with peanut ‘n pumpkin

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